The World of Novépha
Novépha, a new health and personal hygiene brand in mass market distribution, plans to shake up the market players with its innovating concepts. Design, safety, prevention, technical innovation, health, and effectiveness are the key characteristics of this new line dedicated to daily minor injuries.
For some time now, more and more products have been leaving the pharmacy for mass market distribution. Some of the most recent have been: pregnancy tests, ovulation tests, and eye contact solution. Consumers are tired of the pharmacy monopoly of these products that result in high prices and limited convenience. With the help and pressure of mass market distributors, these products are more easily available to consumers. Novépha takes advantage of this evolution to respond to consumer needs.
In aisles of old and mixed up packaging, Novépha responds with modernity and innovation. Packaging that is uncluttered and informative allows the consumer to more easily choose the appropriate product.
Inspired by the reassuring environment pharmacists tend to offer, Novépha has provided detailed illustrations to counsel the customer quickly in the aisle or in the comfort of their own home. Plus, with color-coded packaging for each family of products, you can find the appropriate product in the blink of an eye.Permitting a new, practical way to fill the family’s medicine chest, Novépha takes care of little daily mishaps and clients are always ensured to easily find safe, quality products for good value prices.